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Clay is a $5B-valued, Series C-backed SaaS platform that helps organizations execute go-to-market strategies through data enrichment and workflow automation. The company has crossed $100M in revenue and serves thousands of customers including Anthropic, Notion, Google, and Ramp.
You'll own Clay's lifecycle marketing motion end-to-end, with a singular focus: driving adoption of new products. This encompasses both direct channels (product launches, product-led growth campaigns) and indirect programs (ecosystem cohorts, workshops, livestreams) that convert users into power users.
Key responsibilities include:
**Lifecycle Channels**: Own all one-off and programmatic email and in-app communications for product launches, events, workshops, and dinners. Maintain consistent Clay brand voice across every send. Partner with GTM Ecosystem and Product Marketing on PLG initiatives including cohorts, launches, and trigger-based campaigns.
**Experimentation & Optimization**: Run conversion-focused testing (A/B email tests, audience segmentation) to lift product activation rates. Test messaging, timing, and audience targeting to maximize adoption of new features and program registration.
**Systems & Automation**: Build infrastructure to scale lifecycle efforts—automating transactional and one-off sends, creating a unified dashboard for cross-functional campaign visibility, and reducing manual work that currently consumes significant time.
**Measurement & Audience Health**: Define and track adoption metrics by channel. Maintain email list health through re-opt-in flows, segmentation, and fatigue analysis. Build reporting that connects lifecycle activities to product adoption outcomes.
**Coordination & Roadmapping**: Act as air traffic control for all outbound communications. Coordinate with Product Marketing on launches, Growth Product on funnel optimization, and GTM Ecosystem on cohort timing. Establish guardrails (unsubscribe rules, send limits) to protect brand reputation.
**Ownership**: Carry a product adoption goal and be directly accountable for driving activation and usage of new products. Work closely with Growth, Product, Brand, and Data Science to maintain tight feedback loops and continuously sharpen the motion.
This role sits at the intersection of marketing operations, product marketing, and growth—requiring both campaign execution excellence and systems-thinking to scale adoption programs across a rapidly growing user base.
About Clay
SaaS / Enterprise Software; Sales — go-to-market data enrichment and workflow automation platform.
