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Formic is reshaping American manufacturing by making automation accessible to every factory through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment.
As Go-To-Market Engineer, you are the technical backbone of Formic's marketing operations and growth engine. You own the systems, stack, and infrastructure powering all campaigns while bringing creative instincts to shape what those campaigns should be. You will architect and deploy multi-channel outbound systems, build AI-powered workflows, produce campaign assets, and enable measurement across all initiatives.
Key responsibilities include: owning the technical setup and deployment of the full GTM tech stack to drive pipeline growth; designing and building automated, AI-powered outreach systems and workflows for lead generation at scale; partnering with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels; building campaigns with proper tracking and attribution for measurable performance; creating and maintaining dashboards and reporting systems for pipeline metrics, campaign ROI, CAC, and conversion data; identifying gaps and inefficiencies in the GTM stack and proposing solutions; evaluating and integrating new tools and platforms; collaborating with content, design, and sales teams; supporting A/B testing frameworks and translating findings into actionable iterations; maintaining data quality and integrity across marketing and sales platforms; and serving as an internal subject-matter expert on AI-driven GTM systems.
You thrive at the intersection of technical precision and creative ambition—equally comfortable setting up sequences in Apollo or Instantly as brainstorming HeyGen video campaigns or wiring custom Claude workflows for personalized outreach at scale. The role requires 3+ years in GTM Engineering, Marketing Operations, or similar technical roles; hands-on experience deploying and managing marketing and sales tech stacks in B2B environments; experience using AI tools like Claude or OpenAI to automate and accelerate workflows; strong analytical mindset with ability to design experiments and measure what matters; creative thinking for campaign ideation; ability to manage multiple projects in a fast-moving environment; hands-on, high-ownership approach; cross-functional collaboration skills; and a Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or equivalent experience.
