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Creatio is an AI CRM and workflow automation platform serving thousands of customers across 100+ countries. The company is headquartered in Boston and recognized as a Leader by Gartner and Forrester.
You will design and optimize global sales territories for Creatio's enterprise customer base. This is a strategic, data-driven role combining commercial acumen with operational excellence. You'll work closely with the VP of Sales and regional leaders to build prioritized target-company portfolios, evaluate market potential and ICP fit, and equip Account Executives with actionable insights.
Key responsibilities include:
- Design and manage global sales territories across markets, regions, and customer segments
- Build prioritized account portfolios using market potential, ICP fit, product relevance, and buying signals
- Develop transparent methodologies for company evaluation, account scoring, and segmentation
- Partner with Sales leadership to validate and refine territory strategies
- Monitor territory performance, opportunity distribution, and account ownership
- Recalibrate territories based on market changes, business priorities, and sales capacity
- Translate complex datasets into clear commercial recommendations
- Own data processes supporting territory planning, customer segmentation, and lead qualification
- Manage and mentor a Data Enrichment team of 3 specialists
- Act as internal expert on data enrichment tools (Cognism, ZoomInfo, Lusha, HG Insights) and sales engagement platforms (Outreach, Salesloft, Apollo)
- Build scalable, repeatable processes supporting global growth
You bring 3+ years in territory management, sales strategy, revenue operations, or related commercial functions, with hands-on sales experience in business development, lead generation, or sales development. You have proven success designing territories, segmenting accounts, and building target-company portfolios. You understand the B2B sales cycle, pipeline development, and Account Executive workflows deeply. You're comfortable with data enrichment and sales engagement tools, proficient in Excel and BI tools, and experienced managing small teams in fast-paced environments. Fluent English required.
