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Creatio is an AI CRM and workflow automation platform serving thousands of customers across 100+ countries. The company is headquartered in Boston and recognized as a Leader by Gartner and Forrester in its category.
You will design and optimize global sales territories for Creatio's midmarket and enterprise customer base. This is a hands-on strategic role combining commercial acumen with data-driven decision-making. You'll work directly with the VP of Sales and regional leaders to build prioritized target-company portfolios, evaluate market potential and ICP fit, and equip Account Executives with actionable account intelligence.
Key responsibilities include:
- Designing and managing global sales territories across markets, regions, and customer segments
- Building prioritized portfolios of target companies using market potential, ICP fit, product relevance, buying signals, and sales capacity
- Developing transparent methodologies for company evaluation, account scoring, segmentation, and prioritization
- Partnering with VP of Sales and regional leaders to validate and refine territory strategies
- Providing Account Executives and SDRs with clear targeting recommendations and supporting evidence
- Monitoring territory performance, opportunity distribution, and account ownership
- Recalibrating territories based on market changes, business priorities, and performance data
- Translating complex datasets into clear commercial recommendations for leadership
- Owning data processes supporting territory planning, customer segmentation, and lead qualification
- Managing and mentoring a Data Enrichment team of 3 specialists
- Acting as internal expert on data enrichment tools (Cognism, ZoomInfo, Lusha, HG Insights) and sales engagement platforms (Outreach, Salesloft, Apollo)
- Building scalable, repeatable processes supporting global growth
You bring 3+ years in territory management, sales strategy, revenue operations, or related commercial functions, with hands-on sales experience in business development, lead generation, or account management. You have proven success designing territories, segmenting accounts, and building target-company portfolios. You understand B2B sales cycles, pipeline development, and Account Executive workflows. You're proficient in Excel and BI tools, comfortable with data enrichment and sales engagement platforms, and experienced managing small teams in fast-paced environments. Strong analytical and strategic-thinking skills, fluent English, and passion for scalable, data-driven processes are essential.
