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Okta is seeking a Global Paid Search Marketing Manager to own the evolution of the company's search portfolio. This role sits within the Global Digital Acquisition Team and focuses on moving beyond traditional lead-generation metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value.
Key responsibilities include developing and executing comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads, with a focus on transitioning to and optimizing VBB models to prioritize high-value pipeline and revenue. You will proactively leverage AI and machine learning capabilities within search platforms (Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets) to scale performance and uncover hidden demand.
The role requires designing and executing structured A/B and multivariate tests on bidding, copy, and landing pages, with a commitment to measuring all outcomes for statistical significance before scaling. You will maintain a unified, real-time view of all in-market campaigns and deliver executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue.
Collaboration is essential: you will work closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo), with particular focus on accurate offline conversion tracking to feed VBB algorithms high-quality feedback loops. Additional responsibilities include conducting advanced keyword research, competitive benchmarking, and audience segmentation to identify high-intent targeting opportunities, as well as identifying opportunities for workflow automation and process improvement to scale the search program efficiently.
The ideal candidate has 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns with exceptional analytical skills and a proven track record of using statistical significance models. Strong experience implementing and optimizing VBB and offline conversion feedback loops is required. You should have practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools. Deep expertise in Google Ads, Bing Ads, Salesforce, Marketo/Eloqua, and advanced web analytics platforms (Google Analytics, GTM) is essential. Prior experience in B2B SaaS marketing is highly preferred.
