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Salary: USD 88,000 - 109,500 / annual
BitSight, a cyber risk management leader, is seeking a Global Digital Marketing Manager to lead and optimize paid media and content syndication programs. This role combines strategic channel leadership with hands-on execution, managing multiple vendor platforms and performance data to drive qualified demand and revenue growth.
You will oversee paid search campaigns through Ryze AI, account-based display advertising via 6sense, and global content syndication initiatives. Key responsibilities include designing and optimizing paid search campaigns with focus on conversion rates and ROI; managing display campaigns leveraging account-based marketing data and intent signals; building and managing content syndication partnerships; establishing KPIs and building dashboards for performance analysis; managing budget allocation across channels; and collaborating with field marketing, campaigns, operations, creative, and web teams.
The role requires fluency with the marketing technology stack (Ryze AI, 6sense, analytics platforms, CRM integrations) and the ability to continuously evaluate new tools. You will provide monthly reporting to leadership and make strategic adjustments based on data insights. Success in this position demands understanding of B2B buying journeys, account-based marketing strategies, and demand generation in complex enterprise sales environments.
BitSight is a cyber ratings pioneer founded in 2011, serving over 3,500 customers with integrated solutions across enterprise security performance, digital supply chains, cyber insurance, and data analysis. The company has 600+ teammates dispersed across Boston, Raleigh, New York, Lisbon, Singapore, and remote locations.
REQUIREMENTS:
- 5+ years managing paid media campaigns at scale with demonstrated expertise across search, display, and/or programmatic advertising
- Hands-on experience with Ryze AI or similar paid search platforms
- 6sense or comparable account-based marketing/intent data platform experience (highly valued)
- Proven expertise in content syndication program management (partner selection, ROI tracking, lead quality management)
- Advanced analytics skills: ability to pull, analyze, and visualize performance data; experience with Excel, Google Analytics, Looker, or similar tools
- Demonstrated success improving campaign efficiency, conversion rates, and ROI through testing and data-driven decisions
- B2B marketing background in demand generation, lead management, or similar environments (preferred)
- Strong communication skills and ability to present insights to senior leadership
PREFERRED QUALIFICATIONS:
- Google Ads and Display certifications or equivalent platform certifications
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot)
- Familiarity with account-based marketing (ABM) strategies and execution
- Background in growth-focused or startup environments
- Experience collaborating with sales teams on lead quality and SLA metrics
