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Payhawk is a global spend management platform combining company cards, reimbursable expenses, and accounts payable into a single product. Headquartered in London with offices across Europe and North America, the company serves fast-growing and mature multinational companies in 32 countries and is backed by top-tier investors including Lightspeed Venture Partners and Greenoaks.
You will shape the future of growth at Payhawk in this high-impact global role, reporting directly to the CMO. You'll build, scale, and optimize demand generation for one of the platform's core products, designing global campaign strategies from scratch and driving experimentation across markets.
Key responsibilities include:
- Defining demand-generation strategy across new business and expansion motions
- Leading a cross-functional GTM Pod alongside a Product Marketing Manager, making decisions on demand-generation initiatives
- Owning the budget allocation across demand-generation and demand-capture channels to maximize ROI
- Developing ABM strategy and architecture aligned to the Revenue Organization's Named Accounts structure
- Building and maintaining the account funnel framework and progression rules
- Launching campaigns rapidly, testing relentlessly, and refining based on feedback
- Creating key campaign assets (ads, emails, landing pages) and partnering with the Content Team for localization
- Orchestrating multi-touch, multi-channel campaigns across digital ads, outbound email, and gifting
- Leveraging AI and martech tools for personalized messaging and account-based targeting
- Tracking campaign performance and identifying optimization opportunities
- Codifying successful tactics into repeatable playbooks for global scale
- Collaborating closely with BDR and AE teams to ensure alignment and conversion
You will drive pipeline and MRR generation, increase engaged-to-SAL conversion rates, and generate ABM pipeline at industry-leading ROI. This role requires 5+ years of demand-generation experience, ideally in B2B SaaS or fintech, with proven success building demand-generation programs in single markets and scaling them globally.
