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AppDirect is seeking a collaborative Associate Marketing Program Manager to bridge sales strategy and marketing execution. You will design and execute multi-channel marketing growth plans aligned with business strategy for a portfolio of SaaS and cloud service providers.
Key responsibilities include:
- Design and execute multi-channel marketing growth plans for SaaS and cloud service provider portfolios, aligned with company sales strategy
- Serve as primary contact for a supplier portfolio, organizing regular check-ins to ensure campaign success and stakeholder alignment
- Manage logistics of joint marketing initiatives including web campaigns, email, events, newsletters, and training
- Track co-op and MDF funds from initial commitment through final reconciliation, including reimbursement submissions and compliance checks
- Navigate individual supplier rules and mechanisms for reimbursement submissions, compliance audits, and financial reconciliation
- Ensure brand and content standards compliance across all joint marketing materials produced with or for partners
- Contribute to event logistics management including partnerships, preparation, on-site execution, and speaker planning
- Use HubSpot and DOMO to aggregate campaign performance metrics and present clear ROI analysis to internal and external stakeholders
- Track key conversion funnel metrics and leverage results to optimize campaigns for conversion and growth impact
Required qualifications:
- 3+ years of partner, supplier, or sponsor-focused marketing experience with full marketing cycle management from planning through campaign execution
- B2B professional experience in cloud, MSP, IT, e-commerce, or telecommunications sectors
- Experience with hyperscaler-funded partner program structures (Microsoft, AWS, Google Cloud)
- Proven ability to manage MDF and co-op programs including portal navigation, reimbursement submissions, and regulatory compliance
- Proficiency with marketing automation and data platforms (HubSpot, DOMO) and project management tools (monday.com)
- Experience with AI-powered marketing tools (generative AI, predictive analytics, AI-assisted automation) to optimize campaign execution and operational efficiency
- Strong project management skills: ability to manage multiple programs simultaneously with varied deliverables and strict deadlines, understanding that delays in reimbursement submissions have direct financial consequences
AppDirect powers millions of subscriptions globally through its subscription platform that enables selling any product as a service across any channel and device. The company culture emphasizes being seen, staying authentic, and excelling.
