SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 110,000 - 140,000 / annual
Instawork is a venture-backed AI-powered labor marketplace connecting skilled hourly professionals with local businesses and enabling technology companies to advance robotics and AI. The company is backed by top-tier investors including Benchmark, Spark Capital, Craft Ventures, Greylock, and Y Combinator.
You will own how Instawork appears across search—organic search results, AI answer engines (LLMs), and emerging platforms. This is a hands-on role combining GEO (Generative Engine Optimization) and SEO strategy with direct execution. You'll set strategy, perform technical work, guide content decisions, and be accountable for pipeline impact. You report to the Director of Growth Marketing.
Key responsibilities include:
GEO: Own Instawork's visibility across AI answer engines for priority topics and mid-to-bottom-funnel conversations. Build dashboards measuring GEO performance. Structure content and site architecture for machine retrieval, including schema, structured data, and freshness signals. Identify visibility gaps and create or update content to close them. Build presence across sources that AI platforms reference (review sites, industry publications, Reddit, Quora, YouTube).
SEO: Own technical SEO health of the Webflow site—crawlability, indexation, site architecture, internal linking, redirects, and speed. Execute high-quality backlink strategy. Manage AI agents and automations that expand and refresh site templates. Research organic search opportunities and prioritize content builds. Build performance reporting in Google Search Console, GA4, and BI stack.
Cross-functional: Educate the broader marketing organization on AI search success. Stay ahead of the AI and GEO curve, both in how Instawork appears in LLMs and in your own day-to-day use of AI tools.
Required: 2+ years direct GEO ownership with measurable AI answer-engine visibility results. Strong technical SEO expertise (site architecture, internal linking, crawlability, indexation). Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and at least one AI-visibility platform (Profound, Peec, Otterly, Scrunch, or custom tracker). AI-first builder experience with Cursor, Claude, n8n. Track success through pipeline and revenue, not just rankings and traffic.
Nice-to-haves: Programmatic or large-scale template-driven SEO experience. Marketplace, B2B SaaS, or staffing/recruiting industry background. Webflow experience. SQL, Python, scripting, or API comfort.
