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Paraform is an AI-powered recruiting marketplace that modernizes hiring by connecting companies with specialized recruiters and AI agents. The company has grown rapidly (8x revenue last year) and is backed by top-tier investors including Scale, Felicis, and founders from YouTube, Instacart, and Canva.
As Social Media Manager, you will own Paraform's social media strategy and execution across all platforms, with LinkedIn as the primary focus today and active expansion into X, Instagram, and emerging platforms. This is a hands-on, fast-moving role reporting to the VP of Marketing.
Key responsibilities include:
- Owning the day-to-day content calendar, publishing, and community engagement across LinkedIn with testing and expansion into X, Instagram, and other platforms
- Building and managing a network of industry voices, thought leaders, and content amplifiers to extend reach
- Partnering with founders and executives to develop and publish their thought leadership voice on social
- Maintaining consistent brand voice and tone across all platforms
- Managing community engagement—responding to comments, DMs, and mentions; monitoring conversations and competitor activity
- Spotting trends in real time and creating timely, on-brand content
- Producing lightweight content yourself—short-form posts, graphics, video clips, and social-first edits of long-form work
- Cross-functional collaboration with Content, Product Marketing, Growth, and Sales teams to align messaging with campaigns and product moments
- Defining and reporting on social metrics (followers, impressions, engagement, share of voice, pipeline contribution)
Success metrics include meaningful quarter-over-quarter growth in followers, impressions, and engagement; strong amplification networks; consistent executive voice presence; and measurable contribution to pipeline and brand awareness.
REQUIREMENTS:
- 3+ years of social media experience, ideally with B2B brands
- Hands-on content creation skills—strong writer, comfortable with basic design and video editing tools (Canva, CapCut, Adobe, etc.)
- Deep platform fluency across LinkedIn, X, Instagram, and other social platforms; understanding of what works and why
- Familiarity with social analytics and scheduling tools (Sprout Social, Hootsuite, HubSpot, native platform insights)
- Instinct for culturally relevant and trending content in real time
- Partnership instincts—comfortable reaching out to creators, thought leaders, and external voices to build amplification networks
- Strong attention to brand voice and detail
- Energy for fast iteration in a small team
BONUS:
- Experience growing an executive or founder presence on social
- Experience working with creators or influencers in a B2B context
