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Founding Sales Development Representative (SDR) Lead

SigNoz - India - In-office - posted 2026-08-07

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SigNoz is an open-source observability platform built on OpenTelemetry, trusted by engineering teams across 30+ countries with 30K+ GitHub stars and a growing enterprise business. This is the founding SDR role, responsible for building the company's pipeline generation engine from the ground up. You will own both inbound and outbound sales development, working directly with founders and Account Executives to identify and engage enterprise customers. Key responsibilities include qualifying inbound leads from product signups and demo requests, building and executing outbound campaigns targeting engineering leaders and platform teams, and developing repeatable outreach playbooks and messaging frameworks. The role requires expertise in multiple sales motions—PLG, mid-market, and enterprise—with strong knowledge of qualification methodologies like BANT and MEDDIC. You'll leverage modern GTM tools (HubSpot, Apollo, Clay, LinkedIn Sales Navigator) and AI-driven research to automate ICP identification and outreach. You'll partner with Account Executives on strategic accounts, drive metrics-focused funnel optimization, and share customer insights with Product and Marketing teams to refine messaging. Ideal candidates have 5–7 years of B2B SaaS sales experience, preferably with exposure to technical buyers. Experience with developer tools, infrastructure, cloud, or open-source products is a strong plus. You should be analytical, curious about experimenting with new approaches, and comfortable communicating with engineering teams. This is a high-ownership role in a fast-moving startup where you'll help build scalable sales processes from scratch and have the opportunity to grow into leading the SDR function as the company scales.

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