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Praxipal is building AI-powered healthcare professionals to address the critical shortage of skilled workers in healthcare. The company's flagship product, Luna, is an AI receptionist that automates patient communication in medical practices. Having established market leadership in dentistry, Praxipal is now expanding into new medical specialties, new countries, and new products.
As Founding Sales Development Representative (#1 SDR), you will build and scale the inbound lead-to-demo process from the ground up. This is not a role within an existing sales machine—you are architecting the engine itself. You will be responsible for establishing the systems, playbooks, and team culture that define how Praxipal sells.
Key responsibilities include:
- Achieving rapid speed-to-lead on new inbound prospects, making first contact a competitive advantage
- Executing disciplined multi-channel outreach campaigns combining phone follow-up, email sequences, WhatsApp messaging, and other channels to move leads through the pipeline
- Identifying and reactivating stalled or lost leads through creative persistence and strategic outreach
- Managing your pipeline in the CRM, tracking lead-to-demo conversion metrics, and continuously optimizing based on data
- Developing SDR playbooks, call scripts, and conversation frameworks that become the standard for the growing sales team
- Playing a central role in building and scaling a high-performing sales organization, shaping Praxipal's sales culture and methodology
The company values speed, intensity, and collaboration. They work in-office in Berlin five days per week to exchange ideas, learn from one another, and grow together. This is a founding-stage sales role with significant upside: you will grow into a leadership position as the team scales.
Requirements:
- Extreme ambition and motivation
- Genuine interest in AI and desire to learn go-to-market fundamentals from first principles
- Practical experience with direct customer contact, ideally in a sales or business development role
- Willingness to build processes from scratch rather than simply execute existing ones
- Hands-on mentality; comfort with unglamorous work
- Persistence and resilience; rejection fuels you to try again
- Fluent German and English, both written and spoken
- Commitment to full-time, in-office work in Berlin (5 days/week)
