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Salary: USD 150,000 - 220,000 / annual
Imbue is seeking a Product Marketer to build and scale acquisition channels for their suite of AI products. This is a founding-stage role where you'll own the full marketing funnel from scratch—launching campaigns, running experiments, analyzing performance, and iterating on what works.
You'll focus primarily on a major flagship product launch while supporting the broader product portfolio. Your core responsibility is efficiently acquiring and activating users through a mix of paid acquisition, community channels, influencer partnerships, and creative distribution strategies.
Key projects include: building a paid acquisition program from the ground up; launching dozens of simultaneous experiments across platforms, audiences, and messaging; optimizing every stage of the funnel (impressions to downloads to activation); identifying high-value channels (Reddit, Hacker News, YouTube, X, developer newsletters, partnerships); and expanding into influencer and community-driven growth.
You'll partner closely with the engineering team on creative campaigns and develop a repeatable experimentation process that improves over time. Success is measured by downloads, conversion rates, cost per acquisition, and building scalable growth systems.
Ideal candidates have hands-on experience running paid acquisition campaigns, managing meaningful media budgets with clear performance ownership, designing A/B testing programs, and marketing technical products. Experience with developer tools, AI products, or early-stage startups is a plus. You're analytical, data-driven, creative, and comfortable working directly with marketing data and performance metrics.
