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Basis is seeking a Founding Demand Generation Manager to build the account-based marketing engine for the accounting firm market. The company builds production-grade AI agents that perform end-to-end work for major accounting firms and recently raised $100M at a >$1B valuation with backing from Khosla Ventures, Accel, Google Ventures, and prominent technical leaders.
You will own two connected motions: building 1:1 programs for strategic accounts and 1:few programs that reach the wider accounting firm market with relevance and leverage. Both start with deep domain and practice knowledge. The accounting firm market is concentrated, relationship-driven, and built on trust. You'll map buying committees across tax, CAS, and audit, identify readiness signals, and create programs that give each buyer a reason to act.
For priority firms, you'll turn account plans into tailored programs with Sales and BDRs: account research, executive outreach, custom offers, events, direct mail, and deal acceleration. For the broader named-account universe, you'll build campaigns, partner programs, executive experiences, and webinars that speak to shared priorities without flattening differences between practices and buyers. Events and partnerships are core channels, so you'll work closely with Events and Partnerships leads to turn conferences, referrals, and alliances into coordinated account plays.
You'll collaborate closely with the Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing. This is a high-ownership role for a marketer who wants to work deeply, not broadly. You'll need strong ABM instincts, sharp commercial judgment, and the ability to move between account strategy and hands-on execution.
Required: 5-8 years in B2B demand generation, account-based marketing, or field marketing at high-growth software, AI, fintech, or technical product companies. Track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals. Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy. History of partnering with Sales and BDR teams. Experience using events, field programs, partnerships, referrals, or alliances. Clear point of view on operations: account stages, engagement signals, measurement, and pipeline feedback loops. Technical aptitude and curiosity—you should learn complex products quickly and market credibly to sophisticated buyers.
