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Salary: CAD 200,000 - 350,000 / annual
Alloy River builds agentic applied AI for finance and accounting, re-architecting the general ledger from first principles with automation, workflow orchestration, and applied AI at its core. The company has raised over $30M from top-tier investors including Portage Ventures, Electric Capital, and angels like Tobi Lütke and Balaji Srinivasan.
You will own online demand generation end-to-end for accounting firms acquired by Alloy River. Starting with one firm, you'll prove the playbook and extend it across a growing portfolio across Canada and the US. This is a ground-floor opportunity to build the GTM function from scratch, then scale the team behind it.
Key responsibilities:
- Build and own the online demand generation funnel from first touch to qualified lead
- Design messaging, select channels, and run experiments to fill the pipeline
- Identify and fix funnel leaks; treat the funnel as something to continuously improve
- Build repeatable playbooks from scratch, adapting as you learn what works for each firm
- Set up systems, tooling, and tracking to enable scalability
- Report metrics to leadership and the board
- Deploy AI tools to push leverage across all demand generation activities
You will report directly to the CEO and operate with significant autonomy. You'll work alongside high-agency builders who move fast, have strong opinions, and hold themselves to high standards. AI is core to how the company works—not just the product, but how you build.
The company values high agency, AI-forward thinking, strong opinions (loosely held), ownership of outcomes, curiosity, and optimism. You'll be part of a team that believes in creating category-defining products with real impact on business owners.
REQUIREMENTS:
- 5+ years in B2B demand generation, including at least 2 years building a demand engine from scratch
- Proven track record building large pipelines from nothing in messy, open markets
- Explicit, provable wins with before/after deal flow metrics you can demonstrate
- Driven by metrics, results, and momentum
- Ability to deploy independently on day one with no BDRs
- Capability to own metrics in front of a board and build a team when needed
- Strong experience with AI tools for outreach, research, and pipeline management
- This role is for someone with service-firm demand gen experience; not suited for marketing-heavy generalists or AEs accustomed to stable pipelines and existing teams
