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OffDeal is an AI-native investment bank serving founder- and family-owned businesses navigating M&A transactions. The company has closed deals across trades, healthcare, and business services, raised $17M from top-tier VCs (Radical Ventures, Y Combinator), and earned significant press coverage in The Wall Street Journal, CNBC, and Financial Times.
As Founding Content Lead, you will build OffDeal's scalable content and credibility engine. Your primary mandate is to make OffDeal's transaction success tangible and compelling to business owners considering a sale, while also supporting buyers, partners, and recruiting efforts.
Key responsibilities include:
**Deal & Client Stories**: Transform closed deals and client outcomes into memorable case studies, testimonials, and stories across written, visual, and video formats. Own each story from concept and interview preparation through final delivery.
**Production**: Source and direct videographers, photographers, and creative partners. Manage briefs, production plans, handoffs, captions, graphics, and final cuts.
**Website & Blog Credibility**: Own OffDeal's blog and core website content, including case-study pages, tombstones, team content, and company updates that build trust with business owners.
**AI-Native Content Engine**: Build repeatable workflows for discovering stories, organizing source material, and repurposing single assets into multiple channel-native formats. Maintain a content library accessible across teams.
You will work directly with the Head of GTM, senior leadership, investment bankers, and engineering. This is a hands-on role where you set the creative bar by producing work yourself and directing supporting partners.
Ideal candidates are outstanding storytellers with strong taste who can absorb complex material and make it clear and memorable. You should already use AI as your default working method—not as a tool to evaluate—and have built prompt systems or workflows that multiply your output. You're a builder-owner energized by taking ideas from concept through production. You understand owner-operators and can make complex subjects simple without condescension. You're highly organized, resourceful, and comfortable directing outside partners and managing multiple productions simultaneously.
Required: 3–6 years creating content in marketing, editorial, agency, or startup settings with meaningful ownership of process and finished work. A portfolio demonstrating strong writing and range, including at least one video, customer story, or case study you drove from concept to completion. Experience creating content for SMB owners and owner-operators, ideally in trades, healthcare, industrials, or Main Street sectors.
Nice to have: Familiarity with financial services or M&A; track record of quickly mastering technical subjects; experience testing, launching, or growing organic content formats or channels. A specific degree is not required; the company weighs what you've built over credentials.
The hiring process includes a live work sample: you'll receive raw material and produce a finished asset using your actual tools. The company evaluates quality, execution speed, and leverage created with your tools.
