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Founding Account Executive – Nordics

Tacto - Munich, Bavaria, Germany - In-office - posted 2026-08-27

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Tacto is a procurement intelligence platform for manufacturing, with strong product-market fit in DACH (Germany, Austria, Switzerland). The company is now expanding into the Nordics (Sweden, Denmark, Norway, Finland), which represent a greenfield opportunity in a sophisticated industrial market. As Founding Account Executive for the Nordics, you will own the region end-to-end. Your responsibilities include: researching the Nordic manufacturing market and refining the ideal customer profile; identifying and winning the first target accounts and reference logos; running full sales cycles from discovery through closing; developing the outbound playbook (messaging, sequences, segments, channels) in collaboration with the expansion team; coordinating regional marketing activities to generate pipeline; and feeding structured market insights back to Product, Marketing, and Leadership to inform international expansion strategy. You will be based in Munich and travel regularly into the Nordic markets. You'll work hands-on to close early deals, leveraging proven sales assets and GTM playbooks from the successful DACH expansion. This is a highly strategic role where you shape how Tacto wins in your region. You bring several years of full-cycle B2B SaaS closing experience, ideally with complex or technical products and multi-stakeholder buying processes. You have an entrepreneurial mindset—you want to build and own a market result, explore what works, and figure out the motion when a local playbook doesn't exist. You are hands-on and self-driven, comfortable sending cold emails, running early discoveries, and doing unglamorous work to build real traction. You grasp complex products, sell value over features, and translate technical depth into business impact. You are fluent in business-level English; Swedish, Danish, Norwegian, or Finnish is a strong plus. You are based in Munich or willing to relocate, as this is an on-site role. Tacto is a 100+ person team based in Munich, backed by over €50m from Sequoia, Index, and leading European tech entrepreneurs and industry veterans. The company operates with high expectations, fast growth, and a collaborative culture where ambition, performance, and agency are what count.

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