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Addi is a leading fintech platform in Colombia, serving over 2 million customers and 20,000+ merchants as the country's fastest-growing marketplace and top Buy Now, Pay Later provider. The company recently achieved profitability and secured regulatory approval to operate as a bank, backed by world-class investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures.
As a Field Sales Representative, you will drive aggressive expansion of Addi's SMB merchant partner network through 100% cold field prospecting and immediate in-field activation. Your mission is to become the most impactful growth engine in new territories by executing daily targeted cold sweeps to identify, contact, and close SMB merchants, ensuring first-transaction activation post-signing to drive rapid GMV growth.
Key responsibilities include: conducting advanced territory mapping and commercial area analysis to identify high-GMV opportunity clusters and optimize prospecting routes; managing the complete sales cycle from cold prospecting through Terms & Conditions closing using consultative selling; maintaining 100% CRM accuracy and real-time activity logging in Salesforce as a strategic pipeline management tool; and building trust-based relationships with business owners, conducting rigorous post-closing follow-up to guarantee first origination within 48 hours.
You will own a monthly GMV quota of $18K+ and are expected to consistently over-execute (110%+) in a purely outbound environment. Success requires extreme acquisition drive, resilience, strategic thinking, and an owner's mindset—proactively identifying low-performing zones and autonomously driving recursive solutions without extensive supervision.
Required qualifications: minimum 4+ years of uninterrupted 100% cold field sales/street sales/outbound acquisition experience in high-volume or fast-paced industries (fintech, telecom, B2B services highly valued); proven track record of consistently exceeding sales quotas in purely outbound environments; deep CRM proficiency (Salesforce) for strategic pipeline management; demonstrated ability to design and implement personal territory management systems ensuring 100% coverage; expertise in interpreting key sales metrics (origination rate, GMV by vertical, visit-to-close ratio) and translating insights into actionable pitch and route adjustments; and exceptional skill in rapidly building trust and rapport with business owners in cold settings, guiding conversations toward transactional close within first or second visit.
