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Addi is a leading fintech platform in Colombia offering Buy Now, Pay Later solutions, banking services (deposits, payments, unsecured credit), and commerce services. The company serves over 2 million customers and partners with 20,000+ merchants, backed by top-tier investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures.
As a Field Sales Representative, you will drive aggressive expansion of Addi's SMB merchant partner network through 100% cold field prospecting and immediate activation. Your mission is to become the most impactful growth engine in new territories by executing daily targeted cold sweeps to identify, contact, and close small business merchants, ensuring their first transaction within the activation window.
Key responsibilities include: conducting daily field prospecting to acquire and activate new SMB merchants; performing territory mapping and commercial area analysis to identify high-GMV opportunity clusters; managing the complete sales cycle from cold outreach through contract closure using a consultative, value-based pitch; maintaining 100% CRM accuracy and real-time logging of all sales activities in Salesforce; and building trust-based relationships with business owners to ensure post-closing follow-up and first origination within 48 hours.
You will own your territory strategically, translating monthly GMV quotas ($18K+) into clear daily execution plans. Success requires extreme acquisition drive, resilience, and the ability to consistently over-execute quota (110%+) in a purely outbound environment. You must be a self-starter with an owner's mindset, proactively identifying underperforming zones and autonomously adjusting strategy.
Required qualifications: minimum 4+ years of uninterrupted cold field sales/street sales experience in high-volume or fast-paced industries (fintech, telecom, B2B services preferred); proven track record of consistently exceeding sales targets in outbound-only roles; deep CRM proficiency (Salesforce) for strategic pipeline management; demonstrated ability to design and implement territory management systems; expertise in interpreting sales metrics and translating insights into actionable adjustments; and proven ability to rapidly build trust with business owners and close transactions in cold settings.
