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Addi is a leading fintech platform in Colombia offering Buy Now, Pay Later solutions, banking services (deposits, payments, unsecured credit), and commerce services. The company serves over 2 million customers and partners with 20,000+ merchants, backed by top-tier investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures.
As a Field Sales Representative, you will drive aggressive expansion of Addi's SMB merchant network through 100% cold field prospecting and activation. Your core responsibilities include:
• Execute daily cold field sweeps to identify, contact, and close SMB merchants in assigned territories, ensuring immediate activation (first transaction) post-signing to drive rapid GMV growth.
• Own territory strategy through advanced mapping and commercial area analysis to identify high-GMV opportunity clusters and optimize daily prospecting routes.
• Manage the complete sales cycle from cold prospecting through contract closure, using consultative selling to adapt value propositions to merchant and end-customer needs, with focus on fast transactional closes.
• Maintain 100% CRM (Salesforce) accuracy and real-time logging of all sales activities, using data strategically for pipeline management and forecasting.
• Build trust-based relationships with business owners and conduct rigorous post-closing follow-up to guarantee first merchant origination within 48 hours, supporting retention and recurring GMV targets.
You should have 4+ years of uninterrupted cold field sales experience in high-volume, fast-paced industries (fintech, telecom, or B2B services preferred). You must demonstrate consistent quota over-execution (110%+), extreme resilience, and a self-starter mindset. Advanced operational discipline is essential: deep CRM proficiency, proven territory management system design, commitment to data integrity, and ability to interpret sales metrics (origination rate, GMV by vertical, visit-to-close ratio) to drive strategy adjustments. You excel at rapid relationship-building with business owners in cold settings, understanding merchant pain points (liquidity, growth), and guiding conversations toward quick closes within 1-2 visits.
