SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Okta, a leading identity and access management platform, is seeking a Field Marketing Specialist to support its Strategic and Key Accounts marketing initiatives. Reporting to the Director of Regional Marketing, you will drive integrated demand generation and account engagement across Okta's highest-value customer segments.
Your core responsibilities include supporting the execution of multi-channel marketing campaigns—including field events, executive dinners, VIP receptions, and Account-Based Marketing (ABx) initiatives—that move target accounts through the buyer journey. You will partner closely with regional marketing managers on campaign setup, asset coordination, and logistics for these strategic programs.
A key aspect of this role is optimizing marketing operations and customer journeys. You will work with Marketing Operations to analyze and refine email nurture sequences, improve account engagement metrics, and troubleshoot data discrepancies in Salesforce and Tableau. You'll maintain visibility across all active regional campaigns, ensuring team playbooks, field communications, and tracking systems remain accurate and up-to-date.
You will also own comprehensive event logistics and vendor management—sourcing venues, setting up webinars, managing swag inventory, and creating purchase orders. Beyond execution, you'll help build foundational operational mechanisms, templates, and tracking systems that enable the team to operate with consistency and rigor.
This role emphasizes leveraging AI tools and automation to streamline workflows, eliminate administrative friction, and continuously raise the bar for execution. You'll be a collaborative, detail-oriented problem-solver who thrives in a fast-paced environment and takes ownership of team success. The ideal candidate brings energy, discipline, and creativity to daily execution while supporting both Strategic and Key Accounts segments.
