SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Formlabs is seeking a Field Marketing Specialist (Events) based in Budapest to own and execute a portfolio of trade shows and experiential marketing programs. The company is a double unicorn 3D printing innovator whose technology powers over 50,000 industry leaders including Apple, Google, Tesla, New Balance, and NASA.
In this role, you will independently define and execute event strategy, planning, and performance across approximately 20 annual trade shows, ranging from 12sqm booths to large-format exhibits exceeding 200sqm. You will lead end-to-end event execution including pre/post-event campaigns, staffing, booth design and management, vendor logistics, budget oversight, and internal enablement for product demos and presentations. You'll collaborate closely with Sales, Marketing, Product, Design, and Leadership teams to ensure Formlabs' brand presence effectively showcases the growing product portfolio and achieves clear business objectives.
Key responsibilities include: developing and executing event plans to meet milestones; managing multi-event portfolios with varying booth sizes; supporting product launches and market positioning through events; managing budgets, contracts, and vendor relationships; serving as a visible brand ambassador to build customer and prospect relationships onsite; gathering and analyzing event performance data to continuously improve formats and attendee experience; ordering and tracking event inventory and collateral; and traveling approximately 25% of the time (primarily within Europe) to oversee onsite execution.
The ideal candidate is a hands-on, organized project manager who thrives in a fast-paced, collaborative environment. You will be creative and proactive in identifying opportunities to enhance event experiences, data-driven in measuring outcomes, and confident in representing the Formlabs brand.
Formlabs offers hybrid work, catered lunches, private health insurance, public transportation passes, company equity, sports benefits, and a dog-friendly, inclusive office culture with development opportunities.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, or related discipline
- 5+ years of event marketing experience, including owning and executing complex B2B trade show and event programs
- Proven experience managing multi-event portfolios with booths ranging from small to large-format, including planning, execution, and reporting
- Experience supporting product launches and evolving product portfolios through events
- Strong project management skills; highly organized; able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines
- Excellent written, oral, and cross-functional communication skills; ability to partner effectively with Sales, Product, and Marketing teams
- Data and metric-driven mindset with ability to draw insights from event and marketing data
- Creative, innovative, and proactive approach to identifying new opportunities and improving event experiences
- Confident, friendly, dynamic personality suitable for brand ambassador role
- Comfortable with ~25% travel to attend events and oversee onsite execution
BONUS SKILLS:
- Passion for 3D printing and emerging technologies
- Experience in fast-growing startup environments
