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Okta is seeking a Field Marketing Specialist to join the Japan team and work closely with the Head of Japan Field Marketing. This role is central to executing strategic marketing programs that build pipeline and drive revenue in the Japanese market.
You will lead and execute field marketing initiatives in close collaboration with Sales Directors, Inside Sales, Partner/Channel Sales, and the broader Go-to-Market organization. Your primary responsibilities include planning and executing events, campaigns, and demand-generation programs; managing event logistics from conception through post-event analysis; coordinating with vendors and cross-functional teams; and serving as a key liaison between SDR, Field Sales, and Marketing teams.
Key activities include managing account-targeted programs, trade shows, conferences, webinars, workshops, direct mail campaigns, and other field events. You will own lead generation and nurturing through the sales pipeline, measure program effectiveness, and provide post-event analysis and reporting.
You bring 3+ years of B2B or B2C marketing experience with demonstrated success in demand generation, event planning, and campaign management. You are expert at multi-tasking, prioritization, and managing complex programs involving multiple stakeholders and product lines. You have strong project management skills including budget oversight, vendor management, venue selection, and on-site execution. Native-level Japanese and fluent English (written and verbal) are required. Experience with Salesforce, Marketo, Tableau, or Asana is a plus, as is background in B2B SaaS or marketing technology. Familiarity with AI tools for data analysis or marketing is valued.
