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Veeam Software, the Data and AI Trust Company, is seeking a Regional Field Marketing Manager to drive growth across the US West Coast and Canada. Following the acquisition of Securiti AI, a leader in AI-powered data security posture management, this role will own the regional field marketing plan, budget, campaign strategy, and execution across a diverse mix of programs including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities.
The Field Marketing Manager will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth. The successful candidate will play a key role in showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning.
Key responsibilities include developing and executing an integrated field marketing strategy to increase brand awareness and generate qualified pipeline across the region; partnering with regional Sales leadership to understand market priorities and pipeline needs; developing integrated marketing programs highlighting the Securiti AI + Veeam value proposition; leading planning and execution of ABM programs, field events, trade shows, webinars, and partner initiatives; orchestrating cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, and Customer Success; managing MDF and partner-funded programs; strengthening customer advocacy and identifying expansion opportunities; tracking campaign performance, pipeline contribution, and ROI; and managing the regional marketing budget.
The ideal candidate is highly collaborative, data-driven, commercially focused, and comfortable managing multiple priorities in a fast-paced, high-growth environment. Success requires strategic and execution-oriented marketing expertise with strong experience developing integrated field marketing programs and partnering closely with Sales and Channels to deliver measurable pipeline impact.
