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Veeam, the Data and AI Trust Company, is seeking a Senior Field Marketing Manager to drive regional growth following its acquisition of Securiti AI, a leader in AI-powered data security posture management (DSPM). This is a hybrid execution-and-strategy role based in San Jose, CA, covering the US West and Canada regions.
You will own the complete regional field marketing strategy and budget, translating sales pipeline targets into integrated marketing programs. Key responsibilities include developing the regional field marketing plan aligned to sales objectives, partnering with regional sales leadership to prioritize target accounts, and planning/executing campaigns across account-based marketing (ABM), field events, executive programs, trade shows, and webinars. You'll position the combined Securiti AI + Veeam security and data management offering to enterprise customers.
The role requires orchestrating cross-functional collaboration across Sales, Business Development Representatives, Channel partners, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts. You'll develop joint marketing initiatives with Global System Integrators (GSIs), regional integrators, VARs, and cloud partners active in the region. Additionally, you'll manage marketing development funds (MDF) and co-op programs, including compliance and ROI reporting, and oversee customer advocacy initiatives.
Success is measured by campaign performance, pipeline contribution, and ROI against quarterly targets. You'll adjust the regional investment mix based on results and provide regular reporting to leadership.
Required qualifications include 8+ years of B2B field marketing, demand generation, or partner marketing experience, ideally in enterprise security, cloud, or data management. You must demonstrate ownership of a regional or segment budget, hands-on experience running MDF/co-op programs with compliance and ROI reporting, and a track record of measurable pipeline contribution. Strong stakeholder management skills with senior sales leaders and cross-functional peers are essential, particularly in multi-brand or post-acquisition environments. Experience marketing through mergers, acquisitions, or brand-integration periods is highly valued. Customer advocacy program experience is preferred. A bachelor's degree in marketing, communications, business, or related field (or equivalent experience) is required.
