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Veeam, following its acquisition of Securiti AI, is seeking a Regional Field Marketing Manager to drive growth across the US Central and East regions. This role owns the regional field marketing plan, budget, campaign strategy, and execution across a diverse mix of programs including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities.
You will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth. A key responsibility is showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning.
Key responsibilities include developing and executing integrated field marketing strategy to increase brand awareness and generate security-led qualified pipeline; partnering with regional Sales leadership to understand market priorities and pipeline needs; developing integrated marketing programs highlighting the combined Securiti AI + Veeam value proposition; collaborating with Veeam marketing teams to identify synergies and coordinate regional activities; leading planning and execution of ABM programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives; orchestrating cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, and Customer Success; developing joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners; managing MDF and partner-funded programs; partnering with Customer Success on customer advocacy and expansion opportunities; tracking campaign performance, pipeline contribution, and ROI; and managing the regional marketing budget.
The ideal candidate is highly collaborative, data-driven, commercially focused, and comfortable managing multiple priorities in a fast-paced, high-growth environment. This is a full-time hybrid role based in New York, NY or Raleigh, NC, requiring 30–35% travel, primarily domestic with occasional international travel.
