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Cyera is a leading data security platform purpose-built for the cloud era, trusted by Fortune 1000 companies globally. The company is reinventing how businesses secure data, enable agile collaboration, and pursue new business opportunities.
In this Field Marketing Manager role, you will develop and execute integrated, multi-touch marketing programmes across the Nordics/Benelux region, including events, digital campaigns, and partner co-marketing initiatives. You'll report to regional leadership and work closely with sales teams and channel partners to build pipeline and brand awareness.
Key responsibilities include:
• Field & Channel Marketing: Develop and deliver integrated regional marketing programmes aligned with sales territory plans and pipeline goals. Support joint marketing initiatives with channel partners, including co-branded events, digital campaigns, and demand generation activities.
• Events & Campaigns: Plan and manage high-impact regional events (conferences, roadshows, partner summits, webinars) with flawless execution and measurable ROI. Coordinate logistics, budgets, and post-event follow-up to maximize engagement.
• Channel Enablement: Develop co-marketing and partner enablement activities to drive adoption and joint revenue growth. Create marketing toolkits, campaign templates, and enablement resources tailored for partner use.
• Measurement & Collaboration: Partner with sales and business development teams on lead follow-up and conversion optimization. Track and report on field and channel marketing performance (engagement, conversion, velocity, ROI).
• Content & Localization: Adapt global messaging for regional relevance, including Dutch/Danish-language adaptation. Contribute to campaign copy, partner assets, and digital marketing content.
This is a hybrid remote role with flexibility to work from home, with an expectation to join in-person team days approximately once monthly. The ideal candidate is hands-on, relationship-driven, self-starter with strong understanding of the Nordics/Benelux market nuances.
