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Cyera is a cloud-era data security platform trusted by Fortune 1000 companies. As Field Marketing Manager - Federal, you'll execute multi-touch marketing programs in partnership with field sales, channel partners, and sales development teams to drive pipeline and accelerate opportunities in the federal/DC region.
You will own the full lifecycle of regional marketing initiatives, including event management, campaign execution, webinar development, and digital outreach. Key responsibilities include:
• Develop and execute field and channel marketing programs, events, and regional campaigns to build pipeline and brand awareness
• Create integrated marketing programs for target accounts and regions, leveraging content, digital marketing, webinars, sponsorships, partner events, direct mail, and teleprospecting
• Collaborate closely with sales teams on pipeline coverage, territory planning, and sales alignment to ensure marketing supports revenue goals
• Partner with business development on lead outreach and follow-up
• Manage event logistics end-to-end, including venue coordination, AV, catering, and onsite execution
• Develop co-marketing plans with channel partners and alliances
• Measure field marketing performance against targets and optimize waterfall metrics (reach, conversion, velocity, value, ROI)
• Manage regional field marketing budget and spend
• Create targeted messaging for single accounts and account clusters
• Educate and enable sales teams on new marketing activities and initiatives
You are an energetic, detail-oriented team player with a can-do attitude. You're a self-starter who is hands-on, driven, and passionate about owning projects from conception to completion. You excel at relationship building and thrive in fast-paced, collaborative environments.
