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ICEYE is the world leader in sovereign intelligence from space, operating the world's largest and most advanced SAR (synthetic aperture radar) satellite constellation. The Field Marketing Manager, Data role is a hybrid position (3 days/week in office) based in Espoo, Finland, reporting to the Director of Data & Missions Marketing.
This role bridges sales and marketing, driving commercial impact through field-level marketing execution. You will partner closely with the Data sales team to identify field marketing priorities aligned to pipeline goals and key accounts. Key responsibilities include planning and executing events end-to-end—trade shows, customer roundtables, field activations, and ICEYE-hosted events relevant to Data commercial verticals. You will manage pre-event promotion, on-site coordination, and post-event follow-up including lead capture and handoff to sales.
You will adapt global campaign assets and messaging for field use, ensuring sales-ready materials are available for each activation. Coordination with Product Marketing and Content Marketing teams is essential to ensure field materials reflect current positioning and product messaging. You will track and report on field marketing performance, sharing pipeline influence metrics and learnings with marketing and sales teams, and maintain the field marketing calendar in alignment with sales priorities and broader marketing campaign schedules.
Additional responsibilities include briefing sales teams on upcoming field activities, managing field marketing budgets, and supporting channel partner activation in collaboration with channel managers—including co-marketing materials, partner-facing event presence, and field enablement for hyperscalers, geospatial resellers, and system integrators.
Required qualifications: 6–10 years of relevant marketing experience in B2B or B2G environments, preferably in defense, technology, SaaS, geospatial, or data-driven industries. Demonstrated experience executing field marketing programs with direct sales collaboration and measurable pipeline impact. Strong event management skills, experience adapting campaign messaging across commercial verticals, and experience supporting channel sales motions. Exceptional written and verbal communication, fluency in Business English, proven ability to collaborate with and influence sales teams, and a flexible, hands-on approach with strong attention to execution detail.
