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Mixpanel is seeking a Field Marketing Manager to lead go-to-market efforts in the DACH region (Germany, Austria, Switzerland). You'll be the bridge between Mixpanel's London-based marketing team and German-speaking buyers, owning field marketing strategy and execution for this high-growth market.
Key responsibilities include:
**Market Intelligence & Strategy**: Develop deep knowledge of the DACH digital analytics landscape, including key personas, competitive positioning, buyer objections, and local messaging approaches. Provide regular structured feedback to the EMEA marketing team on what's resonating and where gaps exist. Identify DACH-specific engagement opportunities including conferences, industry events, and seasonal trends.
**Field Events & Experiences**: Plan and execute in-person and virtual events including field activations, executive roundtables, and Mixpanel-owned experiences. Own the complete event lifecycle from venue selection and speaker management through on-site delivery and post-event commercial follow-up. Manage the DACH events calendar proactively, planning quarterly and annual programs. Oversee external agencies, vendors, and production partners. Track event ROI and pipeline contribution to continuously improve programming.
**Content Localization**: Localize marketing content across formats—event copy, landing pages, email campaigns, one-pagers, and social posts—adapting core English-language programs for German market resonance. Maintain consistent tone and positioning across all DACH-facing materials. Partner with revenue marketing to extend localization into paid advertising. Act as quality gate for all DACH marketing materials.
**Budget & Operations**: Own the regional marketing budget, managing vendor POs, tracking spend against plan, and reconciling event costs. Collaborate with central marketing operations on campaign setup, lead routing, and ROI tracking. Report on regional pipeline contribution, campaign performance, and program effectiveness.
You'll report directly to the Head of EMEA Marketing and work closely with the DACH commercial team, central marketing functions, and revenue marketing teams. This role is critical to scaling Mixpanel's presence in a key European market.
