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Verkada is a rapidly scaling physical AI security platform with 30,000+ customers (including 100+ Fortune 500 companies), $5.8B valuation, and $1B+ annualized bookings. The company provides integrated solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
As Field Marketing Manager for Canada, you will serve as the CMO for the Canadian business line and a key member of the Go-To-Market team. You'll own marketing and demand generation strategy to build pipeline and drive revenue growth across both public and private sectors in Canada.
Key responsibilities include:
- Partner closely with sales leadership as the "pipeline czar," ensuring pipeline goals align with revenue targets
- Execute regional and local campaigns including Verkada-hosted events, trade shows, webinars, and partner-led initiatives
- Develop and execute account-based marketing programs in collaboration with sales teams
- Build thought leadership and customer executive engagement around physical security and cloud solutions
- Advise the corporate demand generation hub on campaign development, execution, and measurement
- Collaborate with channel partners to develop marketing and customer engagement strategies
- Work with product marketing to create positioning, messaging, and customer advocacy assets for the Canadian segment
You bring 6-10 years of B2B marketing experience with proven ability to logistically execute multiple concurrent events and campaigns. You have experience working with channel and strategic partners, strong understanding of buyer personas and value propositions, and the ability to act as a peer advisor to sales leadership. You're entrepreneurial, comfortable in fast-paced ambiguous environments, and willing to travel 30-40% (1-2 days/week). Preference given to candidates based in Western Canada (Calgary or Vancouver), though Toronto-based candidates are encouraged to apply.
