SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Rippling is a unified HR, IT, and Finance platform that automates the entire employee lifecycle—from onboarding to offboarding—in a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is based in San Francisco.
You will own field marketing strategy, budget, and execution for a segment focused on Rippling's channel ecosystem, a core revenue engine. This is an end-to-end role where you will set the vision for activating and nurturing national and regional partners, design repeatable playbooks, and personally run programs that turn partners into advocates and drive revenue.
Key responsibilities:
- Own segment events strategy and budget end-to-end: build annual and monthly events plans, manage the full portfolio, and reallocate spend based on ROI signals.
- Codify repeatable segment playbooks: create sales activation frameworks, regional toolkits, and QA checklists for easy replication and scaling.
- Execute flagship programs: plan and run high-impact events and always-on campaigns from brief through follow-up strategies and post-mortems, including vendor sourcing and contract negotiation.
- Own campaign and CRM operations: build, launch, and maintain Salesforce and Outreach campaigns that attribute every touch to pipeline and revenue, with Sendoso acceleration where applicable.
- Measure, learn, and optimize: define KPIs, stand up dashboards, publish retros, and shift budget toward top-performing formats.
- Cross-functional leadership without formal authority: align Channel AEs, sales leadership, extended field marketing, demand gen, and marketing ops on priorities, calendars, and measurement.
You will partner closely with Sales, Revenue Ops, and Corporate Events to ensure every dollar and activation ties to measurable outcomes.
Rippling values in-office collaboration; office-based employees are expected to work in-office at least three days per week.
REQUIREMENTS:
- 4–6 years in field, channel, or demand gen marketing, owning strategy, budget, and hands-on execution in high-growth SaaS
- Proven ability to build and scale repeatable partner playbooks that drive measurable pipeline and revenue
- Financial and operational rigor, including vendor management and budget optimization
- Salesforce experience; ideally also Outreach and Sendoso
- Executive communication skills, strong stakeholder management, and comfort operating with high autonomy
- Creative problem solver who ships quickly, learns fast, and continuously raises the bar
- Work ethic that matches a fast-paced environment with high throughput and clear prioritization
