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Onside Technology is an operational intelligence platform for agriculture, helping agribusinesses manage biosecurity, health and safety, workforce, assets, environment and market access through a unified record system. The company is ranked 38th on the Deloitte Fast 50 (2025) and named to Forbes Asia's 100 to Watch (2025), with 90,000+ properties mapped and 8M+ visits recorded across Australia, New Zealand and North America.
In this role, you will own Onside's field marketing strategy and execution. You'll manage the full calendar of field days and industry events where Onside exhibits, oversee regional campaigns and partner activities, and decide where the company invests its field marketing budget. You'll be responsible for getting every element right at each event: the stand setup, merchandise, messaging, and people deployment.
You'll work closely with the Revenue and Customer Success teams, briefing them on each event or campaign so they understand their role and can follow up effectively. You'll measure the ROI and pipeline impact of each activity, using those insights to inform planning for future initiatives. You'll also manage the events budget, negotiate with vendors and venues, and maintain the discipline to deliver results even when unexpected challenges arise.
The role is based in Melbourne with a four-days-per-week office expectation. Onside is office-first by design, believing the best work happens in-person collaboration. The company offers AI tools integrated into workflows, a connection and capability fund for professional growth, strong company rhythms, and a parental leave policy.
REQUIREMENTS:
- Proven experience running B2B field marketing programs, including trade show stands and regional campaigns
- Track record of linking events and campaigns to pipeline generation and demonstrating ROI
- Experience managing events budgets and negotiating with vendors and venues
- Experience briefing and collaborating with sales and customer success teams
- Ability to stay organized and composed under pressure, including when last-minute supplier or venue issues arise
