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Motive is seeking a Field Marketing Manager to develop and execute high-impact marketing programs for the Central Enterprise Sales team, based in Austin and reporting to the Director of Field Marketing. This individual contributor role serves as the primary marketing point of contact for the region, bringing dedicated field marketing support to a new Enterprise territory.
You will align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns and programs that drive pipeline growth, accelerate opportunities, and strengthen engagement in priority accounts. The role blends strategic planning, campaign execution, and performance analysis.
Key responsibilities include:
**Regional Strategy & Execution**: Develop and implement tailored field marketing programs aligned with GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and account-specific experiences. Build regional plans supporting both pipeline creation and deal acceleration.
**Sales Partnership**: Serve as the primary marketing contact for the Central Enterprise sales team, working closely with sales leadership, account executives, and SDRs to identify regional opportunities, support priority accounts, and align programs to sales goals.
**Demand Generation & ABM**: Develop and execute targeted campaigns generating qualified pipeline and meaningful engagement within key accounts. Support deal progression through executive dinners, roundtables, hospitality events, and small-format experiences tied to active opportunities.
**Cross-Functional Collaboration**: Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive initiatives. Localize messaging, activate content, and align campaign execution across the region.
**Performance Analysis**: Measure program performance using metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI. Provide insights during pipeline reviews and quarterly business reviews.
**Budget & Vendor Management**: Oversee program budgets, manage vendor relationships, and handle execution details for event production, logistics, and follow-up.
Motive empowers people who run physical operations with tools to make their work safer, more productive, and more profitable. The platform serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
