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Salary: USD 164,000 - 186,000 / annual
Asana is seeking a Field Marketing Manager to join its Revenue Marketing team in San Francisco. This role is critical to developing go-to-market strategy and executing campaigns that create and accelerate sales pipeline for the North American region.
You will report to the AMER Field Marketing Lead and partner closely with regional sales leaders to align marketing strategy with sales goals. Your responsibilities will span digital campaigns, experiential events, executive roundtables, and account-based marketing (ABM).
Key Responsibilities:
- Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
- Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
- Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
- Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
- Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.
You will make data-driven decisions and adapt quickly to industry imperatives to customize marketing programs and maximize impact. The role is based in the San Francisco office with an office-centric hybrid schedule: standard in-office days are Monday, Tuesday, and Thursday, with flexibility on Wednesdays and Fridays depending on work type and team partnerships.
Requirements:
- 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences
- Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines
- Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership
- Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments
- Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions
- Ability to travel regionally as needed
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
