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Adyen is a global financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft. The Field Marketing Manager will lead demand generation efforts across Mexico, reporting directly to the VP of Marketing for LatAm.
Key responsibilities include designing and executing the regional acquisition marketing strategy to meet efficiency targets; setting and tracking pipeline generation goals with positive ROI; building integrated acquisition plans spanning advertising, paid digital, events, account-based marketing (ABM), and partnerships; partnering with the sales team on commercial strategy and pipeline generation; optimizing budget allocation to improve lead quality and conversion rates; owning regional budgeting, forecasting, and ROI/cost-per-acquisition reporting; and collaborating with the VP of Marketing and global marketing team to scale LatAm activities and build the acquisition engine.
The ideal candidate brings 8+ years of marketing experience with a strong background in demand generation across physical and digital channels. You are analytically minded, able to tell compelling data stories and identify optimization opportunities. You have a proven track record delivering creative campaigns that build pipeline, strong stakeholder relationship management skills, and full professional proficiency in English and Spanish. Willingness to travel domestically and internationally is required. This is a highly matrixed role requiring close collaboration across LatAm and global marketing functions.
