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Chainguard is a venture-backed software supply-chain security company delivering hardened, secure, production-ready builds of open-source software. The company serves Fortune 500 enterprises and global leaders including OpenAI, Snap Inc., Snowflake, and Anduril.
As Field Marketing Manager for Asia, you will drive regional growth across Southeast Asia (ASEAN) markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. You will own and execute the regional field marketing strategy in close partnership with Regional Directors, Sales, BDRs, Partnerships, Solutions Engineers, and the wider APJ Marketing team to build pipeline, accelerate deal velocity, and strengthen Chainguard's market presence.
Key responsibilities include:
**Regional Demand & Pipeline Growth:** Develop and execute integrated quarterly marketing plans aligned to Asia pipeline across key markets. Drive full-funnel demand generation across priority accounts and key market segments. Align marketing initiatives closely with regional sales priorities and account strategies.
**High-Impact Programs:** Deliver a mix of field marketing programs including executive roundtables, hosted events, industry conferences, webinars, and partner activations. Localize and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams. Leverage digital marketing and account-based marketing (ABM) strategies to increase engagement and pipeline impact.
**Strategic Account Engagement:** Partner with Sales teams to identify and activate Tier 1 and strategic accounts. Build targeted, multi-touch campaigns supporting complex enterprise buying journeys. Create personalized engagement strategies to accelerate opportunities through the funnel.
**Sales & Marketing Alignment:** Act as a trusted marketing partner to Regional Director, Sales teams, and BDRs. Align on go-to-market priorities, territory planning, and campaign execution. Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity.
**Partner Marketing:** Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns. Work closely with Partner Sales to build scalable go-to-market partnership opportunities across Asia. Increase regional reach through strategic alliances and ecosystem engagement.
**APJ Strategy Contribution:** Support pan-APJ campaigns, events, and strategic initiatives. Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across Asia-Pacific and Japan.
**Measurement & Optimization:** Track and analyze pipeline contribution, engagement, and ROI metrics. Use performance insights to continuously optimize programs and investment decisions. Build scalable processes and frameworks to support regional growth.
The role combines strategic planning with hands-on execution and offers strong opportunities for growth and leadership as the business scales. Based in Singapore with willingness to travel approximately 20-25% across the region for events, partner engagement, and team collaboration.
**Requirements:**
- 6+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
- Experience developing and executing regional marketing programs across Asia markets
- Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes
- Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable
- Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimization
- Excellent communication and stakeholder management skills, with ability to influence across multiple levels of the organization
- Builder mentality with ability to operate effectively in a fast-paced, high-growth environment
- Based in Singapore
About Chainguard
AI / Data / Infrastructure; Legal / Compliance / Risk — software supply-chain security and trusted container images.
