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Field Marketing Manager - ASEAN

Mistral - Singapore, Singapore - In-office

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Mistral is a full-stack AI company providing frontier models, developer tools, applications, and compute infrastructure. The company partners with enterprises across finance, manufacturing, defense, healthcare, and the public sector to co-create customized AI systems. You will build and lead Mistral's marketing presence across ASEAN, Hong Kong, and Taiwan as a Field Marketing Manager—a new, highly entrepreneurial role with significant ownership over strategy and execution. This is an opportunity to shape how Mistral shows up across diverse markets and build the playbook rather than inherit one. Key responsibilities include: **Create exceptional field experiences:** Own the strategy and execution of regional events, industry conferences, executive briefings, customer experiences, and leadership gatherings. Develop experiences that create meaningful conversations between Mistral, customers, partners, and industry leaders, balancing strategic thinking with hands-on execution. **Craft regional marketing strategy:** Develop and execute Mistral's field marketing strategy across ASEAN, Hong Kong, and Taiwan, translating global priorities into locally relevant programs. Work closely with regional sales leadership to identify market opportunities and priority accounts. Build scalable approaches that retain local relevance while establishing clear views of marketing performance from engagement through pipeline and revenue contribution. **Build trusted relationships with government and public sector:** Create high-touch marketing programs including executive roundtables, policy discussions, VIP briefings, and delegation visits. Position Mistral as a credible partner in conversations around AI, technology, sovereignty, and digital transformation. **Accelerate strategic enterprise accounts:** Partner with enterprise sales teams to develop account-based marketing strategies across priority accounts in financial services, telecommunications, energy, and other regulated sectors. Create targeted campaigns designed to open doors, deepen relationships, and accelerate complex sales cycles. **Support the regional ecosystem:** Develop joint marketing and go-to-market programs with strategic partners including systems integrators, telcos, and technology partners. Identify new partnership opportunities that strengthen Mistral's position. **Bring regional voice to global organization:** Represent the needs and insights of ASEAN, Hong Kong, and Taiwan within the global marketing organization. Adapt global messaging and campaigns for local markets while bringing deep understanding of local customer needs, cultures, regulations, and competitive dynamics. **Requirements:** - Experience in field marketing, demand generation, regional marketing, or GTM within enterprise B2B technology, software, AI, infrastructure, or related environment - Strong experience working across Southeast Asia, Hong Kong, and/or Taiwan with understanding of different commercial and cultural dynamics - Experience marketing to enterprise, regulated, or public sector audiences, ideally with exposure to financial services, telecommunications, energy, or government - Experience creating high-touch executive programs such as roundtables, VIP briefings, customer events, or policy-focused engagements - Strong understanding of account-based marketing and ability to build programs around strategic accounts and complex enterprise sales cycles - Experience developing joint GTM or co-marketing programs with partners such as GSIs, telcos, hyperscalers, or technology providers - Strong commercial mindset and ability to connect marketing activity to account engagement, pipeline, and business outcomes - Excellent stakeholder management skills and ability to build trusted relationships with senior sales leaders, customers, partners, and executives - Strong communicator and storyteller who can represent Mistral confidently with senior audiences - Highly adaptable and comfortable working across different cultures, markets, and ways of doing business - Hands-on operator who enjoys moving between strategy and execution - High ownership and low ego; comfortable creating structure, making decisions quickly, and taking responsibility for outcomes

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