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Dataiku is the Platform for AI Success, an enterprise orchestration layer for building, deploying, and governing AI. The Field Marketing Manager for ASEAN will lead strategic marketing initiatives across the region to drive pipeline growth, increase brand awareness, and establish Dataiku's market influence.
You will partner closely with the regional sales team (Account Executives, Sales Engineers, Customer Success Managers, and Business Development Representatives) and global marketing functions to align regional efforts with company objectives. This role requires a seasoned B2B marketing professional with deep ASEAN market knowledge and the ability to operate strategically and tactically in a fast-paced, high-growth environment.
Key responsibilities include developing and executing the field marketing strategy for ASEAN in alignment with global goals; collaborating with sales leaders on account-based marketing (ABM) programs; managing high-impact regional events including tradeshows, conferences, workshops, customer days, and webinars; producing and managing Dataiku Summit roadshow events across Singapore, Malaysia, and Indonesia; driving sponsorship processes; partnering with global digital teams on targeted paid campaigns optimized for ASEAN audiences; creating and managing organic social media calendars featuring customers, partners, and employee advocacy; designing and implementing multi-channel marketing campaigns (digital, email, content syndication, webinars, social media); localizing global campaigns for cultural and language appropriateness; and designing ABM strategies to support target account plans.
Success is measured by demonstrable impact on pipeline creation and revenue contribution, meaningful engagement of target accounts, expanded brand visibility and influence in ASEAN, and optimized campaign ROI through continuous performance analysis and improvement.
