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Pennylane is a fast-growing fintech company building the leading financial operating system for SMEs and accounting firms across Europe. Founded 5 years ago in France, the company has raised €225M (including from Sequoia) and now serves 900,000+ SMEs and 5,000+ accounting firms. With 900 employees across 25+ nationalities and a strong remote-friendly culture, Pennylane is expanding into Germany and seeking an entrepreneurial Field Marketing & Event Manager to build the company's physical presence, community, and brand awareness among German tax consultants from the ground up.
In this role, you will report to the Head of Pennylane Events / Country Manager Germany and work closely with the local sales and founding team. There is no pre-built field marketing playbook for Germany—you will develop it. Your mission is to introduce a new tech brand into a traditional market where trust, local presence, and personal relationships are key to success.
Key responsibilities include: (1) Building and launching local presence through micro-events (private dinners, executive roundtables, breakfast meetings), securing sponsorships at industry associations and trade shows (tax consultant chambers, LSWB, TeleTax), and planning localized webinars and digital workshops; (2) Developing ecosystem and growth marketing by collaborating with local industry podcasts, influencers, and PR agencies, optimizing the German event calendar and landing pages, and organizing internal kick-offs and partner events; (3) Operating with a hands-on mentality as a one-person team initially, handling everything from strategic event conception to logistics and participant tracking, with a focus on ROI measurement including brand impressions, booked discovery calls, and partner engagement.
You bring expansion-minded experience in field marketing, event management, or business development—ideally at a fast-growing B2B SaaS company entering the German market or with deep experience in the German tax consultant ecosystem. You thrive in dynamic environments, love building from 0 to 1, and are comfortable with both hands-on logistics and strategic market positioning. You have excellent networking skills, understand how to communicate with traditional German professionals, build trust quickly, and represent Pennylane as a trusted local presence. You are data-driven and pipeline-focused, viewing event success through the lens of pipeline generation and supporting the sales team in winning first German partners. You are fluent in German (native or equivalent level, as you will own relationships with German accounting firms) and have business-level English proficiency (the company's internal language).
The role is based in Berlin with flexibility to work remotely from anywhere in Germany, and regular work from elsewhere in Europe is possible with coordination.
