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Amplify Education is seeking a Field Marketing Director to lead regional Go-To-Market strategy and execution across a defined territory. This role bridges sales and marketing, partnering closely with Sales Leadership to develop and execute regionalized campaigns, adoption strategies, multi-channel promotional initiatives, and territory-specific messaging.
Key responsibilities include:
- Developing and maintaining deep regional market intelligence (needs, gaps, obstacles, opportunities) in collaboration with sales leadership
- Leading the marketing strategy for state adoptions, including market research, messaging, collateral development, RFP responses, and district evaluation processes
- Designing and executing regional sales events, conferences, and sponsorships
- Building strong cross-functional relationships with sales teams, account executives, and marketing leaders
- Managing marketing activities across the full sales pipeline: prospecting, lead generation, pipeline building, and opportunity advancement
- Collaborating with Product Marketing to inform national strategy based on field insights
- Managing district questionnaire and rubric responses
- Staying current on regional adoptions, RFPs, policy changes, and competitive landscape
- Traveling 15-20% of the time to support regional activities
Amplify serves over 18 million students and teachers across all 50 states and six continents, offering K-12 curriculum, assessment, and learning solutions in literacy, biliteracy, math, and science.
Requirements:
- Bachelor's degree
- 5+ years of professional sales experience in education publishing
- 5+ years of professional marketing experience in education publishing
- 5+ years managing complex projects with excellent project management skills
- Demonstrated success developing and executing campaigns that drive sales
- Experience with prospecting, lead generation, pipeline building, and closing
- Experience writing RFPs and rubric responses
- Experience with marketing copy, design direction, print production, and event management
- Proven collaboration with Product Development, Product Management, and Marketing Services teams
- Intermediate to advanced proficiency with Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (HubSpot, Pardot), WordPress, Adobe, Zoom, and Slack
- Exceptional written and verbal communication skills
- Exceptional interpersonal and leadership skills with experience managing people
- Ability to travel 15-20% of the time
