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Salary: GBP 45,488 - 61,543 / annual
Vena Solutions is seeking a Field Marketer to own regional field strategy and activation for the UK & EMEA business. This is a flexible role with options to work fully remote within the UK, hybrid throughout the week, or full-time from the London office.
You will translate regional market opportunities, sales priorities, and Vena's global go-to-market strategy into integrated field marketing activations that generate and progress pipeline. Key responsibilities include:
• Develop and execute UK & EMEA field marketing strategy, identifying high-value segments, audiences, and account concentrations to prioritize field marketing plays.
• Own end-to-end execution of regional field programs, including Vena-led events, partner-led activations, industry/community events, webinars, and targeted experiences.
• Extend corporate event and campaign investments through the regional ecosystem, activating partners, customers, prospects, and communities around priority market moments.
• Partner closely with Sales, Enablement, Ecosystem, and broader Marketing to align regional activation with target accounts and active pipeline.
• Drive field activation from concept through conversion, including audience strategy, promotion, content, vendor/logistics, attendee experience, lead capture, sales follow-up, and post-program nurture.
• Measure success through qualified demand, pipeline creation, conversion, and revenue impact, establishing clear tracking and attribution.
• Localize global Vena campaigns, content, and enablement for regional activation, identifying where regional requirements are needed.
• Build strong relationships with UK & EMEA partners and identify opportunities to strengthen GTM programs.
• Act as the regional market intelligence loop, ensuring insights, buyer feedback, competitive intelligence, and program performance flow back into broader marketing planning.
• Travel as required to events.
As the connection between UK & EMEA and Vena's primarily North America-based Marketing organization, you will bring regional market intelligence into GTM planning and adapt global campaigns where regional relevance requires it. This is a highly collaborative, hands-on role working across multiple functions to turn regional opportunities into measurable business impact.
REQUIREMENTS:
• 5+ years of experience in B2B field marketing, integrated demand generation, or partner marketing, ideally within EPM SaaS or high-growth technology companies.
• Demonstrated ability to identify regional or segment-level growth opportunities and translate them into integrated field marketing programs that generate and progress pipeline.
• Experience owning programs end-to-end, from audience and segmentation strategy through execution, sales follow-up, and measurement of pipeline impact.
• Demonstrated experience executing repeatable in-person programs and events that deliver brand experience, elevate buyer and customer engagement, and deliver measurable results.
• Exceptional collaboration and relationship-building skills across Marketing, Sales, Enablement, Partners, Customer Success, and senior regional leaders.
• Hands-on, team-first approach with willingness to move between strategic planning and detailed execution; comfort bridging time zone and communication gaps across globally dispersed teams.
• Strong written and verbal communication skills, including ability to create or localize compelling content and messaging for North American buyers and sales teams.
• Commercial and data-driven mindset with experience using pipeline, conversion, and campaign performance data to prioritize activity and evaluate impact.
• Strong project management and organizational skills to manage multiple events, stakeholders, timelines, and follow-up actions concurrently.
• Confidence engaging with external partners, customers, vendors, and senior stakeholders, including executive-level and CFO/Finance audiences.
• Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies.
PREFERRED QUALIFICATIONS:
• Experience with HubSpot or similar marketing automation platforms.
• Experience with Salesforce or similar CRM platforms, including campaign and pipeline reporting.
• Experience marketing within or alongside the Microsoft ecosystem, including Microsoft partners, Marketplace, or Microsoft-aligned GTM motions.
