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ParentSquare (part of Remind) is seeking a Marketing Events Manager to own the complete events strategy for the company. You will be the sole owner of all local, regional, and national events—managing 70+ contracted events annually—turning strategic event participation into measurable lead generation and brand awareness.
Key Responsibilities:
Event Strategy & Execution: Manage full logistics for 70+ events per year, including trade shows, conferences, and virtual events. Own tracking deadlines, registration, booth selection, payments, materials organization, swag, shipping, and travel arrangements.
Strategic Research: Proactively research and recommend new external trade shows and conferences targeting key audiences—Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents.
Budget Management: Own and meticulously manage the overall trade show and events budget, ensuring ROI on every dollar spent.
Lead Generation & Tracking: Coordinate with sales teams to capture and track leads from events, ensuring maximum conversion and ROI analysis.
Vendor & Logistics Coordination: Manage relationships with vendors, event organizers, and internal teams to ensure flawless execution.
Content & Materials: Develop event-specific collateral, booth designs, and promotional materials that align with brand messaging.
Post-Event Analysis: Conduct thorough ROI analysis and reporting for each event, identifying trends and optimization opportunities.
This is a high-volume, high-impact role requiring exceptional organizational skills, proactive execution, and the ability to work independently while bridging marketing and sales teams. You'll be a key strategic player in driving brand awareness and pipeline growth through events.
