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Knit is seeking an Events & Community Manager to join the Go-To-Market team within Marketing. This role owns the strategy and execution of Knit's customer events and virtual community programs, serving as the primary driver of customer engagement and advocacy.
Key Responsibilities:
- Develop and execute a comprehensive events strategy including annual conferences, regional roadshows, and virtual community programming
- Manage the full lifecycle of events: planning, logistics, promotion, execution, and post-event analysis
- Build and nurture an active virtual community with returning members between events, not just event-day attendance
- Identify and cultivate customer advocates, speakers, references, and case studies to build a visible pipeline
- Create meaningful in-person touchpoints with target ICP accounts to build authentic relationships
- Streamline conference execution using existing playbooks to free up time for strategic programming
- Collaborate with sales, product, and customer success teams to align events with business objectives
- Manage event budgets, vendor relationships, and logistics
- Track and report on event ROI and community engagement metrics
What Success Looks Like:
- Virtual community has active, returning members between events
- Conference execution runs smoothly off existing playbook, freeing time for strategic work
- Regional roadshows feel impactful and relevant as Knit-owned initiatives
- Target ICP accounts have real in-person touchpoints that build authentic relationships
- Growing, visible pipeline of customer advocates: speakers, references, case studies
Requirements:
- 3+ years of experience managing events and/or community programs
- Proven ability to manage multiple events simultaneously with attention to detail
- Strong project management and organizational skills
- Experience with event management platforms and tools (Splash, Eventbrite, or similar)
- Excellent communication and interpersonal skills
- Ability to work independently and take initiative
- Familiarity with Salesforce or similar CRM systems
- Bonus: Experience in market research/insights industry or familiarity with its conference circuit (Quirks, IIeX, etc.)
