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Salary: CAD 117,000 - 143,000 / annual
Relay is a digital banking platform designed to help self-made business owners gain clarity and control over their finances. You'll join the Demand Generation team to build and scale Relay's owned-event and community marketing engine.
In this role, you'll own the full lifecycle of event and community strategy. You'll build genuine, long-term relationships with premium SMB communities—masterminds, peer groups, and industry associations—transforming these connections into recurring, full-funnel programming opportunities. You'll design Relay's 2027 event calendar, spanning virtual and in-person experiences, with a goal of raising brand awareness and driving pipeline quality.
You'll also lead ecosystem partner co-marketing activations, developing repeatable playbooks that drive leads, demos, and approvals. Your approach will treat events as relationship engines rather than logistics exercises: pre-event relationship warming, on-the-ground activation, and strategic follow-up coordinated with Sales.
You'll take learnings from pilot programs and codify them into scalable playbooks—defining format, audience selection, city strategy, and follow-up processes—all measured against brand awareness and room quality metrics.
You bring 4+ years of event and partner management experience, with a proven track record of building communities that produce measurable business results. You've run successful co-marketing partnerships with ecosystem or platform partners (similar to Gusto or Xero) and understand how to create wins for both sides. You're data-driven, comfortable with ambiguity, and energized by building from scratch. You're based in Toronto and able to work hybrid with travel to events.
