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XPENG is a leading smart technology company integrating advanced AI and autonomous driving technologies into electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. The Event & Retail Marketing Manager serves as the physical orchestrator of XPENG's brand presence and reputation in Mexico, bridging high-level strategy with ground-level execution to transform XPENG's identity from a new player into a premier AI mobility leader.
Key Responsibilities:
PR Strategy & Brand Guardianship: Build and refine XPENG's public image in Mexico, focusing on EV technology, intelligence, and safety. Act as the strategic bridge between the Mexico subsidiary and Global HQ to ensure unified, impactful communication. Develop and manage long-term programs to strengthen brand equity and consumer trust.
Automotive Media Relations & Experiential PR: Build deep, lasting relationships with automotive, technology, business, and mainstream media to secure high-quality coverage. Lead execution of media briefings, exclusive interviews, and product technology sessions. Own end-to-end planning of media test-drive events, coordinating seamlessly with distributors and agencies to showcase vehicle performance.
Crisis & Public Opinion Management: Monitor EV-related public sentiment regarding safety, charging infrastructure, and autonomous driving. Lead local crisis response efforts in close collaboration with HQ to mitigate risks and protect brand narrative.
Content Governance & Technical Storytelling: Prepare and review high-quality press releases, Q&As, official statements, and technical content. Ensure all communication materials comply with global standards and resonate with the local Mexican market. Manage media coverage KPIs and evaluate ROI of PR events and technology showcases.
Marketing Operations & Execution Excellence: Lead administrative logistics for all marketing campaigns, offline events, and brand activities. Oversee budget applications, venue selection, vendor management, and preparation of promotional materials to ensure on-schedule and compliant execution.
Requirements:
- 5+ years of experience in Marketing Communications, Public Relations, or Media. Automotive industry experience is mandatory.
- Bachelor's degree or above in Communication, Journalism, Marketing, or a related field.
- Native-level Spanish and excellent English writing/communication skills required.
- Strong team collaboration and cross-departmental communication skills; ability to navigate complex tasks under high intensity.
- Deep familiarity with both traditional and social media operations, with ability to capture and leverage emerging media trends.
- Crisis-ready leader with strong emergency response capabilities and detail-oriented approach to project management.
Preferred Qualifications:
- Genuine interest in EV technology and the future of AI mobility.
- Experience managing complex vendor and distributor relationships to deliver premium brand experiences.
