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Top Hat seeks an Event Marketing Specialist to execute and optimize a comprehensive event marketing program spanning webinars, trade shows, conferences, and an annual user conference. This role bridges Marketing, Sales, and Customer Success to plan, promote, and deliver exceptional event experiences.
Key responsibilities include: executing event marketing strategy and translating KPIs into concrete plans; recommending tactical optimizations based on past performance; leading logistics for assigned events (venue selection, booth design, staffing, vendor management); building and managing project timelines and budgets; serving as primary contact for vendors and venues; coordinating event-specific content production across channels; executing pre-, during-, and post-event engagement tactics including lead capture and attendee communications; collecting attendee feedback; and tracking event metrics (registrations, demographics, traffic, conversion rates) with clean reporting for leadership.
The ideal candidate brings minimum two years of event marketing or operations experience, proven ability to manage multiple vendors and budgets simultaneously, strong attention to detail, excellent written and verbal communication skills, comfort in fast-paced deadline-driven environments, and ability to extract and organize event performance metrics. Familiarity with project management software, event management platforms, Salesforce, Google Workspace, and generative AI is valued. Flexibility to travel and work occasional evenings/weekends is required. Toronto and GTA-based candidates are especially encouraged to support in-person collaboration at the Toronto headquarters.
