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Cresta is seeking an Event Marketing Manager - East to own the full lifecycle of event marketing strategy and execution for the Eastern region. Reporting to the Sr. Field Marketing Manager, you will develop event strategies aligned to pipeline and sales priorities, manage enterprise-level programs (tradeshows, VIP dinners, partner activations), and drive measurable ROI through clear KPI definition and executive-ready reporting.
Key responsibilities include: developing and refining the field marketing playbook for scalability; leading cross-functional alignment across sales, demand generation, design, and partner teams; managing complex event budgets and vendor negotiations; building integrated promotional campaigns with demand gen and digital teams; piloting new event formats and sharing learnings; working directly with C-suite and sales leaders on speaker prep and narrative development; standardizing processes and workflows across event types and regions; and mentoring junior team members.
You will act as the central orchestrator for event go-to-market strategy, surfacing market intelligence from the field to inform broader messaging and sales enablement. The role is highly visible, strategic, and execution-heavy, requiring strong cross-functional collaboration and a data-driven approach to measuring event impact on pipeline and conversion.
Cresta is an AI-driven customer experience platform founded by Stanford AI Lab alumni, backed by $270M+ from top-tier investors (a16z, Greylock, Sequoia), and trusted by leading companies including United Airlines, Cox Communications, and Marriott. The company combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency.
