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MX is a fintech company empowering the world to be financially strong by building technology for banks, credit unions, and fintechs. The company is in a phase of renewed momentum and scale with a culture that values curiosity, accountability, and impact.
As Event Marketing Manager, you will own end-to-end execution of MX's regional event program, including roadshows, roundtables, executive dinners, and regional trade shows. You'll work closely with demand generation leadership to design events that generate sales-qualified leads (SQLs) and qualified pipeline in key markets.
Key responsibilities include:
**Regional Event Strategy & Execution**: Plan and execute regional events from venue and vendor selection through on-site delivery. Partner with sales leadership to select regions, target accounts, and personas aligned with pipeline opportunity. Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency.
**Industry & Partner Event Support**: Support the Director of Event Marketing on tier-one industry conferences and trade shows, owning workstreams such as pre-event campaigns and on-site logistics. Own dinners, receptions, and ancillary activities attached to industry events to deepen engagement with key accounts. Support partner event activations and co-marketing initiatives including co-hosted events and joint campaigns.
**Event Tracking, Measurement & ROI**: Build and maintain MX's event tracking and attribution framework, including lead capture, campaign structure in Marketo and Salesforce, and post-event reporting. Report on event performance against SQL, pipeline, and ROI targets using tools like HockeyStack and Domo. Use performance data to recommend which events to scale, adjust, or cut.
**BDR & Sales Alignment**: Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings. Orchestrate on-site meeting programs and post-event follow-up sprints to convert engagement into SQLs and pipeline. Adhere to lead capture, scoring, and routing standards to ensure event leads reach sales quickly.
Success means every event has a clear pipeline goal, coordinated BDR support, and measurable return, with MX's presence in regional markets growing stronger with each activation.
