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Salary: USD 75,000 - 100,000 / annual
Marathon Health is seeking an experienced Event Marketing Manager to lead strategic planning, execution, and management of events that drive brand awareness, prospect adoption, client loyalty, and patient engagement. This role reports to the marketing and B2B team and owns the full lifecycle of virtual and in-person events including webinars, corporate healthcare seminars, company retreats, community initiatives, and Marathon's flagship annual client conference.
Key responsibilities include developing and executing a comprehensive annual event marketing plan aligned with business objectives; coordinating cross-functional teams across logistics, budget, invitations, design, content, vendor management, and promotion; managing event budgets and timelines to ensure on-time, on-budget delivery; creating compelling event messaging and content for target audiences; overseeing all logistics including agenda development, registration, presentation prep, materials, and AV/production setup; building and maintaining relationships with sponsors, internal partners, and external vendors; partnering with marketing and communications teams on engagement and promotional strategies; and evaluating event success through metrics and feedback to inform future initiatives.
The ideal candidate brings 6+ years of marketing and event management experience, with healthcare sector experience strongly preferred. Required skills include strong organizational and project management abilities, proficiency in data analysis and event performance reporting, experience managing both in-person and virtual events, creative mindset with a track record of innovative event concepts, excellent communication and negotiation skills, and proficiency with event management software, project management tools (Asana), and CRM tools (Salesforce). The role is fully remote with occasional travel for key in-person events.
